Integration of the Balanced Scorecard (BSC) and Benchmarking (BM) to Enhance Strategic Performance: A Field Study in Yemen.

Abstract

This study aimed to develop a performance evaluation in Yemeni companies through the integration of the Balanced Scorecard (BSC) and Benchmarking (BM) to enhance strategic performance. This was achieved by reviewing the shortcomings of traditional financial performance measures in Yemeni companies, the extent to which the integration of BSC and BM covers the areas that need to be developed in performance evaluation for Yemeni companies, the availability of an application environment for their Integration to develop performance evaluation for Yemeni companies, and the extent to which their integration contributes to enhancing the strategic performance of Yemeni companies. The study data was collected using a questionnaire designed for this purpose based on the results of previous studies in this field, and was directed to a sample of academics and legal accountants in the Republic of Yemen, the number of respondents reached 78 persons.

The results showed that academics and legal accountants agree with the study on the shortcomings of traditional financial performance measures in evaluating the performance of Yemeni companies, due to the failure of the traditional approach based on financial measures to respond to technological and competitive developments in the modern environment. The results also showed that the integration of BSC and BM covers the areas that need to be developed in performance evaluation for Yemeni companies, to translate the strategy into a comprehensive set of financial and non-financial performance measures that work to communicate the strategy to all employees of the organization, and also the availability of an application environment for their integration to develop performance evaluation for Yemeni companies. The results also showed that the Integration between them contributes to enhancing the strategic performance of Yemeni companies, due to the multiplicity and diversity of performance measures and their comprehensiveness of all aspects that represent the organization's performance as a whole, which gives a clear picture that enables the measurement of Its efficiency and effectiveness