Slogans of the 2011 Events in Yemen: A Study in Light of Public Rhetoric, with Chants as a Model

Abstract

This study aims to analyze the slogans chanted during Yemen’s 2011 events as a form of discourse with linguistic structures enriched by rhetorical techniques. These slogans reflect intentional language responses embedded with semantic weight, conveying issues that express the ideology of their creators and their desire to produce a public discourse that resists and opposes authoritative narratives. The study adopts public rhetoric as a procedural methodology, applying this modern critical theory to interpret, decode, and highlight the intended messages within these slogans and chants.

The topic of this research necessitates a division into two sections, prefaced by an introduction and followed by a conclusion. The first section presents a theoretical analysis, defining key terms and concepts relevant to the study, including slogans, chants, and public rhetoric. The second section comprises an applied analysis, examining slogans as eloquent responses that convey demands and issues filled with meaning and intent. The study concludes that chants are not merely spoken expressions but serve as a powerful tool for political change, encapsulating the demands and issues of the masses.