The Impact of Business Strategies on Organizational Performance in Public and Private Universities in Yemen

Abstract

The current research aimed to examine the impact of the business strategies and its dimensions (cost, leadership strategy, differentiation strategy, and focus strategy) on the organizational performance in the public and private universities in Yemen.

The study used a quantitative research approach which applied a structured questionnaire to collect the data from the respondents. The current study targeted the academic and administrative leaders in the public and private universities in Sana’a city, the capital of Yemen. A total of (384) survey questionnaires were distributed and only (326) questionnaires were received with (309) valid for analysis. The data was analyzed by using IBM SPSS statistics software, version 28.

The results of the study show that there is a high level of application of the business strategies and high level of the organizational performance in public and private universities in Yemen. The results of the study also show that there are positive and significant impact of the dimensions of the business strategies (cost leadership strategy, differentiation strategy, and focus strategy) on the organizational performance in public and private universities in Yemen.